CycleTel™ is an innovative mHealth product: a fertility awareness-based family planning method delivered to users via SMS. The Global mHealth Initiative spoke with Alexis Ettinger and Nicki Ashcroft from the Georgetown University’s Institute for Reproductive Health (IRH) to learn more about this USAID-funded program. The article covers the following topics: -What is CycleTel?
-Why go mobile?
-CycleTel's Growth - How has CycleTel evolved?
-CycleTel's Future - How will CycleTel approach scale-up? What's next for CycleTel?
Why it helps with planning: Details testing go-to-market strategies for a market-based mHealth service. Provides insights into sustainability and scale-up.