MAMA Spotlight Case Study: Nicaragua, ChatSalud

In Nicaragua, one in four adolescent girls will become pregnant before the age of 19, and in rural Nicaragua the rate rises to one in three.  At the same time, over 90% of Nicaraguans have access to a cell phones. Using a combination of MAMA messaging, m4RH messaging, and messaging from local organizations as a base, ChatSalud adapted a combination of these messages to fit the local context. This spotlight shares their lessons learned.