This toolkit contains all research tools used to create ‘Striving and Surviving: Exploring the Lives of Base of the Pyramid Women’, which is a full length research report surveying the wants, needs, aspirations and mobile uses of women living at the base of the pyramid (BoP). The research tools include: (1) Ethnography Observation Guide; (2) Focus Group Discussion Guides; (3) Opinion Leader Discussion Group; and (4) Wants and Needs Questionnaire.
Why it helps with planning: Supports the concept development phase, specifically how to explore issues around technology access, mobile use, and gender dynamics if your mHealth program plans to target resource-poor women
(GSMA & Altai Consulting, 2013)
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