By sharing our research agenda and highlighting our current priorities and approaches to gathering evidence on the impact of our MAMA country, we hope to contribute to the global evidence base of mHealth messaging for improved MNCH.
MAMA’s latest research studies are raising the bar – going beyond subscribers’ self-reported claims of change to using clinical data to verify changes in uptake of health services and health outcomes related to the burden of disease in each country; the kinds of data that we hope will resonate with national ministries of health as well as donors involved in supporting this work.
The Research Agenda highlights the complex, iterative nature of mobile messaging programs in low and middle-income countries and how crucial it is to test, improve and re-test the many programmatic elements for optimal localization before any attempts to examine impacts on users’ knowledge and practices.
